Megatrends Europe from CYAN/Marshall Cavendish

Adjiedj Bakas - Europe's leading trend watcher has produced Megatrends Europe - a glimpse at Europe's likely future direction. Press Release below


MEGATRENDS EUROPE
The future of a continent and its impact on the world
Adjiedj Bakas
Publication: 2006 • Price: £14.99 • Paperback • ISBN: 1-904879-75-6

"Anybody making plans for the future
had better take note."
- Eric Einhorn, Chief Strategy Officer,
McCann Worldgroup

"A trendwatcher who is not afraid of provocation, a cosmopolitan with an infectious enthusiasm and a visionary with an unmistakable sense of humour ."
Het Financieele Dagblad, The Netherlands


What sort of clothing will we be wearing in twenty years time in Europe? Skimpy bellybutton-revealing tops or burkas? Will we all live together or will we shut ourselves away in our own ethnic ghettos? Why will Western Europe, in not too long a time, be known as Eurabia? What on earth is an RFID chip and who is really interested in domotica? Who are our future political leaders and why must we all learn Mandarin Chinese?

In Megetrends Europe, Adjiedj Bakas focuses on the future of Europe and the European position in the world. A world that has drastically changed with new superpowers and an ongoing struggle between the west and Muslim fundamentalists. In this context, Europe undergoes a number of far-reaching changes. Nothing to worry about, as long as you accept it in the appropriate manner. Visionary, future-orientated, lively, powerful, and full of humour, this book offers insights, ideas and inspiration for everybody so that they can adapt their lives, work and lifestyle to these new times.

About the author
Adjiedj Bakas is director of Dexter, the European trend and communications firm. He was born in South Africa to Indian parents, studied Communication Sciences in The Netherlands and has lived in Europe since 1983. His consultancy firm is based in Amsterdam, and works for companies and governments worldwide, helping them to apply megatrends to their own business. He is much in demand as a speaker and strategic advisor.

The press conference will address key trend developments in Europe. Adjiedj Bakas is available for interview in the UK or the Netherlands.

To request review copies, please contact Adrian or Jemima at Raft PR on 01273 730070, or email Adrian@raftpr.com or Jemima@raftpr.com